Backers Games

From Ugly Mockup To Signing With The World's Best Esports Team

client

Backers Games

role

Web3 Gaming

year

2023

When we started out, all they had was an old (& quite ugly honestly) design mockup and a dream to raise 100s of thousands to fund a Web3 gaming/betting platform.

Luckily, in 2023, a large amount of projects that we had been working with were in the web3 gaming sector, and we had seen a clear transition from the old way (Metamask Login, Crypto-Native UI, Confusing & Clunky UX, Spamming Blockchain-related terminology and using Web3 hype tactics) to the new way (Traditional Web2 Login, Clean-Modern-Intuitive UI/UX, Hiding the fact that this is built on Web3 - focus is on the problem being solved). The only way to have seen this trend before it became mainstream was to work day in & day out on countless new projects in the space. The client didn't even know structuring the project like this was possible. We fully built a professional MVP that led to signing a partnership with Optic (one of the biggest esports teams in the world https://opticgaming.com/) and launching a kickstarter campaign with over 2k+ registrations in the first 3 weeks.The Web2 feel of the platform became the driving factor as they are not a crypto-native company and needed the experience for their fanbase and users to be completely seamless.

And all of this, in less than 6 weeks.

You can even check out the interview we did with the founder, Brian Tinney, with this link
https://www.youtube.com/channel/UCDDKAKg9-Cj1ciw9OngxNGg

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